“Do Something Big”: A Groundbreaking Childcare Recruitment Campaign

new government childcare grant post
new government childcare grant post

In an unprecedented move to bolster the early years workforce, the Department for Education has launched the “Do Something Big” recruitment campaign. This nationwide initiative, unveiled on February 2nd, is designed to inspire a new wave of early years professionals through an extensive array of advertising platforms including TV, cinema, online, radio, and out-of-home advertising. 

At the heart of this campaign is a commitment to addressing the critical need for more childcare places, fueled by the introduction of £1,000 cash sign-on bonuses for new starters in the sector.

A Partnership with Purpose

While the “Do Something Big” campaign is a government-led initiative, Eden Training Solutions stands as a proud supporter and beneficiary, aligning our childcare and early years courses with the campaign’s objectives. As an early years specialist apprenticeship training provider, Eden is dedicated to preparing individuals for rewarding careers in childcare, providing them with the skills and knowledge necessary to excel in this vital sector.

The Need for More Childcare Professionals

The launch comes at a crucial time, as the latest data reveals a registration of 102,480 children on the system, underscoring the strong demand for childcare across the country. This campaign aims to not only fill the current vacancies but to also support the upcoming expansion of free childcare, which promises significant savings for working parents and a brighter future for Britain’s families.

Opportunities Abound in Early Years Education

The “Do Something Big” campaign sheds light on the rewarding career paths available within the childcare sector. It emphasizes the benefits of working in early years education, such as on-the-job training, flexible hours, and the unparalleled opportunity to make a lasting impact on young lives. Eden Training Solutions echoes this sentiment, offering a comprehensive suite of courses that cater to aspiring childcare professionals, ensuring they are equipped to meet the demands of this fulfilling career.

A Call to Action

This initiative is not just about recruitment; it’s a call to action for those contemplating a career in early years education. With the government’s £1,000 sign-on bonus trial, aimed at boosting workforce numbers, there has never been a better time to consider a role in this sector. The campaign highlights the critical role early years professionals play in children’s development, inspiring more individuals to embark on this rewarding career path.

The local authorities taking part in the sign-on bonus trial:

  • Birmingham
  • Blackpool
  • Halton
  • Islington
  • Knowsley
  • Newcastle Upon Tyne
  • North East Lincolnshire
  • Salford
  • Sandwell
  • Wolverhampton
  • Cumberland
  • Darlington
  • Doncaster
  • Kingston upon Hull, City of
  • Middlesbrough
  • Northumberland
  • Rotherham
  • Sefton
  • Walsall
  • Wirral

Join the Movement with Eden Training Solutions

As Eden Training Solutions supports this significant recruitment drive, we invite you to explore the opportunities that a career in early years education can offer. Whether you are drawn to the dynamic environment of a nursery, the educational setting of a pre-school, or the personal touch of childminding, our courses are designed to prepare you for a successful career in shaping the futures of young learners.

The “Do Something Big” campaign is a beacon for change, signaling a brighter future for childcare in England. By supporting this initiative, Eden Training Solutions is committed to fostering the next generation of early years professionals. Join us in making a big difference in the lives of small children, and start your journey towards a rewarding career today.