Is YouTube Letting Our Children Down? Government Calls for More High-Quality Children’s Content

kids on youtube

The UK government has expressed concern that children are missing out on high-quality, enriching content on online platforms like YouTube. Culture Secretary Lisa Nandy warned that young viewers are increasingly drawn to online platforms, often overlooking valuable programmes that promote emotional and mental well-being.

Nandy has urged platforms like YouTube and regulators like Ofcom to prioritise the visibility of suitable children’s material. While YouTube claims to offer safe and age-appropriate experiences, Nandy believes these platforms are failing to promote the “widest range” of available content, including valuable UK-produced children’s television.

This issue resonates deeply with Nandy, who, as a parent, understands the impact of online content on children. Acknowledging the potential of online platforms while recognising the need for balance, Nandy emphasised the importance of making high-quality content more easily accessible to young viewers.

The government is exploring a voluntary agreement with online platforms to address this concern. However, Nandy signalled a willingness to consider further action if a voluntary agreement cannot be reached.

This issue has also been highlighted by Baroness Floella Benjamin, a renowned children’s television star, who guest-edited BBC Radio 4’s Today programme. Benjamin warned of a decline in the quality and quantity of children’s television and emphasised the crucial role of suitable entertainment in shaping young minds.

The government’s call for action and the concerns raised by industry figures like Baroness Benjamin underscore the urgent need for a collaborative effort between policymakers, online platforms, and broadcasters to ensure that children have access to a diverse and enriching range of content in the digital age.

Kathy
Leatherbarrow
Early Years Consultant
Kathy Leatherbarrow is an experienced early years consultant with over 25 years in the field. She excels in improving childcare quality, mentoring staff, and exceeding Ofsted standards. Kathy is committed to providing every child with the best start in life.